Client : Eco Green Solar (solar energy solutions provider in India)
Agency : Shyama Digital
Industry : Renewable Energy / Solar Solutions
Duration : 6 Months
Platforms Used: Instagram, Facebook, LinkedIn, Youtube, Whatsapp
Objectives
- Increase brand awareness among residential & commercial solar buyers.
- Educate the audience on solar benefits, cost savings and sustainability.
- Generate quality leads for consultations & installations.
- Boost website traffic and engagement via social platforms.
Strategy Overview
- Audience Research & Segmentation
Identified key target groups:
- Homeowners (ages 30 – 55) interested in savings & sustainability.
- Small business owners considering solar for cost reduction.
- Eco – conscious audiences interested in renewable energy solutions.
2. Content Themes
Example: Short reels about “How much you could save on electricity with rooftop solar” and “How installations work step – by – step”
3. Creative Hook Examples
- “Solar Savings Calculator” reels that explain payback time
- Behind – the – scenes installation videos to humanize the brand
- Polls & Stories on Instagram to ask followers about their energy concerns
4. Posting Strategy
Frequency:
- Instagram & FB : 4 – 5 posts/week
- LinkedIn : 2 – 3 posts/week (B2B focus)
- YouTube : 1 case testimonial video/month
Engagement Tactics:
- Respond to comments within 24 Hours
- Use polls and questions in Stories
- Feature user – generated content of client installations
Campaign Execution Highlights
Month 1 – 2 : AWARENESS PHASE
- Launched branded educational series
- Used Targeted social ads focusing on Age (30 – 55) & Interests (renewable energy, sustainability, home improvement)
- Call – to – Action (CTA): “Learn how solar cuts your bills – free consultation!”
Results (Hypothetical)
- Instagram reach : +120%
- Facebook Page momentum : +80% followers
- Engagement (likes/comments) : +60% increase
Month 3 – 4 : ENGAGEMENT & LEAD CAPTURE
- Ran lead form ads on Facebook & Instagram
- Shared webinars or Live Q&A sessions about solar subsidies & savings
- Collected email & WhatsApp numbers for lead nurturing
Results (Hypothetical)
- Leads collected : +150 qualified leads
- Website traffic from social : +180%
- Click – through rates (CTRs) : 2-3% above industry benchmark
Month 5 – 6 : TRUST & CONVERSION
- Pushed video testimonials from happy customers
- Promoted project showcases with measurable savings
- Follow – up messages via WhatsApp led by sales team
Results (Hypothetical)
- Consult bookings : +45 booked calls
- Lead conversion to appointments : 20 – 25%
- Cost per lead (CPL) : decreased over time via optimization
Metrics Summary (6 months)
Final Note
Eco Green Solar is positioned well to grow online visibility by combining educational storytelling, visual proof of work and data driven ad optimization. A well – structured SMM plan can not only increase awareness but also generate valuable leads that convert into real business inquiries – a key goal for any solar brand in today’s competitive market.